The List - Online Media Today's Top 10's
Jim Gibson, Publishing Partner - Online Media Today
By Jim Gibson - Publishing Partner, Online Media Today

“The List”, Online Media Today’s regular installment of our Top 10’s in online marketing takes a turn and focuses on the best social media books we’ve discovered (and read).  Our list is in no particular order but we think you’ll agree the following books offer tremendous insight into the world of social media marketing.

NOTE: Although many of these books include a wide variety of general marketing information, they were selected on the basis of social media expertise.  Future Lists may include some of these books as they also cover a wide spectrum of online marketing education.

We’ve also added our own little summary for each.. to those of you who made our list, apologies if we didn’t describe your book as you’d like the world to know it.. but please let us know and we’ll consider updating our brief summary.

We’d love to hear what you think!  If you have your own favorites (and we’re sure you do), we’d like to know about them.  Please take a moment to share your favs with us and we’ll continue to update this list as we go along.

The New Community Rules: Marketing on the Social Web
Author - Tamar Weinberg -  Making The List for the second consecutive time, the editor of Techipedia Blog, Tamar Weinberg, delivers the most thorough (and actionable) guide to enterprise social media available.  The Rules is easy to read, digest and take action.  Simply one of the best social media books around!

Search Engine Optimization Bible
Author - Jerri Ledford -  In reality, more of a complete guide to online marketing but the SEO Bible gets the nod because it is one of the pioneering books on the subject.  An excellent and user friendly guide to online marketing, the SEO Bible gives readers a better understanding of how social media is important but only part of your overall online marketing strategy.  Without a thorough understanding of the fundamental aspects of online marketing (including SEO, SEM, Video, etc), social media engagement will not be as effective.

The Social Media Bible
Authors - Lon Safco & David K. Brake -  Described by reviews as an “800 pound gorilla”, The Social Media Bible is the go-to resource for all things social media.  With 43 chapters in all, it’s one of the more comprehensive guides on social media strategy.

The Twitter Book
Authors - Tim O’Reilly & Sarah Milstein -  What social media book list would be complete without a definitive Twitter resource manual?  On the surface, Twitter seems to be the most simplistic of all social networks.  However, beneath the scant 140 sound-byte structure lays a complex world of inner sanctum code.  The Twitter Book is ideal for beginners as well as for seasoned “Twitter-ites”.

The FaceBook Era
Author – Clara Shih -  More of a historical perspective of social media, The FaceBook Era affords business owners (and academia) to learn from whence we came.  For without a keen understanding of the path social media has taken, are we oft to repeat the mistakes of history?  Seriously though, the book also gives a practical view of creating social media apps for business.. geared more, though, for the CEO.

How to Really Use LinkedIn
Author – Jan Vermeiren - Just getting started on LinkedIn and want a primer?  How to Really Use LinkedIn is one of the better “101 tours” of the popular business networking site.  Critics argue, at times, a little redundant, but for newbies, it actually works well to reinforce the ideas expressed in the book.

Word of Mouth Marketing
Author – Andy Sernovitz -  Let’s call this book what it really is.. WOM Marketing is a marketing brainstorming book for managers and directors.  Filled with communications and marketing theory, the book is an excellent stimulant aimed at initiating productive team dialogue and directing marketing strategy sessions.  Bottom line, it gets your team talking again.

Social Media Marketing: an Hour a Day
Author – Dave Evans -  "An hour a day".  That’s all most business owners have time to devote to social media marketing and Social Media Marketing gives folks exactly what they need: A Plan!  Giving “step-by-step” direction, the workbook style guide to social media planning delivers excellent, real world, tips on how to implement a practical strategy that doesn’t consume an entire day (or more).

YouTube: An Insiders Guide to Climbing the Charts
Authors – Alan Lastufka & Michael W. Dean -  YouTube as a marketing tool is more overlooked by business owners than any other social networking platform.  Maybe because it seems daunting or too expensive to produce quality content.  The “Insiders Guide” presents actionable tips to not only create great videos on the cheap but also delivers great advice in getting your videos found online.

The Cluetrain Manifesto
Authors – Rick Levin, Christopher Locke, Doc Searls & David Weinberger -  If you are the one in your company that wants to turn the business as usual order on its ear, then The Cluetrain Manifesto is for you.  Lauded by top Google execs as the definitive new world order credo, Cluetrain forces readers to take a step back from conventional thinking and strike out new ground in the world of business communications.

That’s it for now.  Be sure to let us know what you think about this list and if you don't see your favorite book, tell us about it. 

Check back for our next installment of “The List”.  We plan to List our Top 10 Internet Marketing Blogs.

About the Author:

Jim Gibson is a certified search engine marketing professional and serial entrepreneur.  In addition to Online Media Today, Jim is a principal at GibSEM Group ( and has founded several internet properties including online B2C directory, Service Omni, Inc. ( and QuakeDog, Inc. (, a network marketing company focused on the sale of personal survival gear.  You can reach Jim at: or follow him @GibSEM.
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2/22/2010 06:15:22 am

I just completed an evening program with Online Media Today, run by James Gibson and walked away feeling much more knowledgeable than when I walked in. The greatest benefit was understanding the complexities, resources, and time commitment required to do things right. It was a fantastic program that I will leverage moving forward. Thanks Jim!

Timothy O. McLaughlin
Alpha Golf

8/8/2010 05:18:17 pm

Wow Impressive! Your blog is very informative. However, it is pretty hard task but your post and experience serve and teach me how to handle and make it more simple and manageable.Thanks for the tips… Best regards.

12/8/2010 05:23:43 pm

Training and reading are two important elements when it comes to gaining knowledge. Having qualified instructors like Jim makes it easy for others to learn and grow. Thanks for the list of books.

12/11/2010 01:37:09 am

That's truly amazing work you have done by putting this together. I totally agree with the above comment that qualified instructors like Jim make it easy for others to learn and grow.

12/13/2010 09:32:38 pm

Now that's what i call a blog. Truly amazing. 10 out of 10. Thanks for sharing.

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