Pauline Monot - Content Manager, Online Media Today
By Pauline Monot - Online Media Today

Launched in July 2006, Twitter is now one of the trendiest social media sites, with around
75 million users according to Computer World.  You may still not be one of them, but for sure, you’ve no doubt heard experts discuss the
benefits you can take from Twitter to help market your business online.  Maybe you are afraid of taking the plunge when everybody around you seems already familiar with it.

Well, you shouldn’t be and here’s why

First Twitter is a very approachable social media tool.  On top of that, here are the 5 reasons why you don’t have to be worried about getting into the Twitter game: 

There are newcomer’s everyday 

Don’t think you are the only one who is not totally familiar with twitter. Although Twitters astronomical growth has flat lined in recent months (7.8 million new users last July alone), the micro social network still attracts an average of 6.2 million new users a month.  Industry pundits may be spelling doom and gloom for Twitter however according to web analysts HubSpot, average users now have more followers (300, compared to about 70 in July), follow more feeds (170, compared to 45 in July) and have sent more tweets (420 during the life of their account, compared to 120 in July).

Tweeter is a forgiving place

According to HubSpot, Twitter boasts over
50 million tweets everyday (that’s over 600 tweets per second!).  Moreover, the flow of content is constantly dynamic in the sense that only the most recent tweets are displayed on one’s Twitter home page.  Thus, in just a matter of seconds, your tweet will be lost in the middle of the ocean of other’s tweets.  Bottom line: It’s not a big deal if your first tweets are a bit clumsy.  There’s no time like the present to jump in and get your feet wet!

Twitter is a place to hang out

The two most common real-life metaphors about twitter compare it either to a cocktail party or to neighborhood cafe.  It’s a place where you will find both friends and people you may not know.  It’s a place where you will hear diversified topics.  It’s place where people mix the professional and personal angles.  If a conversation going on around you seems interesting, you first listen to it, and then join it if you can add value to the topic.

The same etiquette applies on Twitter than in the real life

There is one main thing you have to know about social media, and more particularly, Twitter: behave like you would in regular “face-to-face” relationships. Simply put, find a common ground to begin exchanging ideas and let the relationship grow as it would in real life.  If you already apply this approach in real world encounters, you are already practicing Twitter etiquette.  Know this, it’s all about creating value, and by listening and reciprocating in context, you will be helping each other and gaining lasting connections along the way.  There are a huge number of posts describing Twitter etiquette (some of them being exhaustive, other more focused on the main rules).  Read them… I bet nothing said will surprise you.

It’s not a big deal if you are not an expert in one week. 

Twitter is about building relationships in a slow and logical manner.  It takes time to create a following/follower network and a conscious effort to increase your reputation online.  A good rule is to test out different strategies to find the one that works for you.  You can’t be a Twitter expert in a short time.  But that’s the great thing about Twitter: you don’t have to!  Every tweep (i.e., a person using Twitter) has experienced this learning curve.  Even the most successful ones started slow. 

What about you?  When did you start to tweet?  What kind of fears did you have before starting to tweet and that prove to be false?  Do you also think it is not a big deal if you are a newbie?  What example can you give that illustrate the cafe neighborhood twitter metaphor?  I’d love to hear your thoughts.

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About the Author

Pauline Monot is the Content Manager and oversees Online Media Today's overall content strategy.  A professional management consultant, Pauline graduated from Ecole Centrale de Lyon, a top-10 ranked French engineering and management school.  She has spent her lenghty consulting career working abroad with a variety of Fortune 100 companies.  Pauline segued her extensive background in leading critical business process mission into new areas such as Public Relations and online marketing.  Pauline is a native of Paris, France and has recently relocated with her husband from Western Europe to Pasadena, California.
8/13/2012 05:31:08 pm

This is just an awesome news on Twitter.

1/11/2013 02:20:18 pm

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