  By Jim Gibson - Publishing Partner, Online Media Today Clearly, most businesses realize they need to get moving on a social media campaign or risk being left behind. These days, pretty much everyone knows about Twitter, FaceBook and LinkedIn and most businesses have at least dipped their toe in the proverbial online marketing waters. But unfortunately for some, that’s where it all stops.   By Jim Gibson - Publishing Partner, Online Media Today Online Media Today’s next installment of our regular Top 10 List leads off with the best social media blogs we’ve discovered (and follow). Our list is in no particular order but we think you’ll agree the following blogs offer tremendous insight into the world of social media marketing. The folks who have made our Top 10 list of social media blogs have not compensated Online Media Today in any way – this is just a list of the blogs we feel offer great value to the reader.   By Jim Gibson - Publishing Partner, Online Media Today As internet marketing professionals, we share a universal challenge in getting individual business owners to understand there’s more to online marketing than just putting up a company website. Gone are the days when all a business had to do was get a website built and hang their virtual shingle online. Yes, you can still build simple websites. In fact, there are an abundance of great website builder resources available to create most of what you’ll need, and fortunately, at a fraction of the price websites used to cost.   By Michael Gier - Publishing Partner, Online Media Today, and Owner of Silver Dove Productions, LLC. Since the dawn of electronic media, businesses have used video to connect with audiences in unique and meaningful ways. Video has dominated the traditional advertising landscape for decades yet is only just now beginning to transform consumer engagement online. Just look around. We're all starting to see more of an emphasis in corporate use of online video for marketing, branding and sales. Why has online video taken hold so quickly? The simple fact is it works!   By Jim Gibson - Publishing Partner, Online Media Today I recently wrote a blog post on the Top 10 Tips to Get the Most out of LinkedIn and have received some some great comments both here and on the LinkedIn Inbound Marketers Group. Although not a formal poll, most who have shared their thoughts believe building quality network connections (over quantity) is the most important consideration when developing a social media presence. In fact, I'll go as far as saying the same thing likely applies to Twitter and any other enterprise social networking platform used for business development. Maybe Marketing Yields Long Term ROI 12/18/2009
  By Jim Gibson - Publishing Partner, Online Media Today Question: If a customer tells you that maybe they will buy, is that such a bad thing? Understandably, ebusiness owners continually preach the importance of conversions, or simply put, more yes’s, in its company’s online marketing campaigns; more importantly, CEOs focus specifically on the velocity of conversions and constantly pressure marketing heads to push for more sales in less time.   By Jim Gibson - Publishing Partner, Online Media Today Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message - with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all. 10 Tips to Get the Most out of LinkedIn 12/18/2009
  By Jim Gibson - Publishing Partner, Online Media Today "The List", Online Media Today's Top 10's debuts today with our Top 10 Tips for using LinkedIn. Ten Tips When Using LinkedIn! LinkedIn Tip #1: Have a Plan Decide what you want to accomplish before you start. LinkedIn, like other business oriented social networking sites, offer a number of ways to generate the results you are after. Want to present your company? Looking for a job? Network with like-minded professionals? Need an answer? Want to establish yourself as a thought leader in your space? Each of these approaches present excellent opportunities to leverage professional online networks but make sure your plan is solid before you start. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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