 By Pauline Monot – Online Media Today, Staff Writer If you are a Twitter user, there’s little doubt that you’ve noticed hashtags (the "#" sign in front of users Tweets). But do you know what they mean, what they are used for and also how powerful can hashtags be? What is a hashtag?  By Jim Gibson - Publishing Partner, Online Media Today If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web.  By Jim Gibson - Publishing Partner, Online Media Today For most bloggers, especially those new to the blogosphere, coming up with ideas to write about on a regular basis can be a big challenge. We’ve all faced it at one time or another: The equivalent to traditional writers block, trying to figure out what to say stymies many and unfortunately leads to a lot of us to completely abandoning our beloved blogs.  By Jim Gibson - Publishing Partner, Online Media Today We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. Overcoming Social Media Objections 02/16/2010
  By Bonnie Buol Ruszczyk Many business people are suddenly starting to show some interest in the phenomenon that is social media, much to the thrill of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. This article highlights a few of the most common ones.   By Paul Rosenfeld Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business.  Online Resources for Business Owners 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today Are you a business owner looking for great new ways to market your business online? Online Media Today has compiled a list of excellent resources that are sure to give your business that much needed push in the right direction. OMT's Top 10 Social Media Books 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today “The List”, Online Media Today’s regular installment of our Top 10’s in online marketing takes a turn and focuses on the best social media books we’ve discovered (and read). Our list is in no particular order but we think you’ll agree the following books offer tremendous insight into the world of social media marketing. NOTE: Although many of these books include a wide variety of general marketing information, they were selected on the basis of social media expertise. Future Lists may include some of these books as they also cover a wide spectrum of online marketing education.   By Michael Gier - Publishing Partner, Online Media Today, and Owner of Silver Dove Productions, LLC. People are starting to understand the power of video and it’s becoming a popular way to get your message out to the world. Best yet, video increases conversion rates dramatically which in turn brings in more profits. If you’re using video, as you should be, to market yourself or your business online then you want to get it on to as many video sharing sites as possible, however that can be very time consuming. The good news? There’s now a solution. Instead of loading your video up to each of the video sharing sites you now have the option of using TubeMogul. When the Pope is on Twitter... 02/04/2010
  By Bonnie Buol Ruszczyk My client base consists primarily of attorneys and accountants. This is not an early adopter group of most new technology, and for good reason. They are saddled with all sorts of regulations that most businesses are not, and have to worry about anything they say being construed as advice. Also, in their defense, Twitter was not marketed very well as a business tool in its early stages. Twitter is still seen by many as an egocentric medium where people are always posting about what they had for lunch or how great (or horrible) their date was last night. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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