 By Pauline Monot – Content Manager, Online Media Today As I outlined in my last blog post “An Introduction on the Use of Hashtags on Twitter”, hashtags are becoming more and more popular on Twitter. Indeed, they prove to be powerful tools to keep abreast of what is being said in particular communities and also to extend your reach on Twitter. Any business owner, even those with limited online visibility, can leverage hashtags to improve communications with followers and even help to promote their brand.  By Pauline Monot – Online Media Today, Staff Writer If you are a Twitter user, there’s little doubt that you’ve noticed hashtags (the "#" sign in front of users Tweets). But do you know what they mean, what they are used for and also how powerful can hashtags be? What is a hashtag?  By Jim Gibson - Publishing Partner, Online Media Today If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web.  By Jim Gibson - Publishing Partner, Online Media Today We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. Overcoming Social Media Objections 02/16/2010
  By Bonnie Buol Ruszczyk Many business people are suddenly starting to show some interest in the phenomenon that is social media, much to the thrill of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. This article highlights a few of the most common ones. OMT's Top 10 Social Media Books 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today “The List”, Online Media Today’s regular installment of our Top 10’s in online marketing takes a turn and focuses on the best social media books we’ve discovered (and read). Our list is in no particular order but we think you’ll agree the following books offer tremendous insight into the world of social media marketing. NOTE: Although many of these books include a wide variety of general marketing information, they were selected on the basis of social media expertise. Future Lists may include some of these books as they also cover a wide spectrum of online marketing education. When the Pope is on Twitter... 02/04/2010
  By Bonnie Buol Ruszczyk My client base consists primarily of attorneys and accountants. This is not an early adopter group of most new technology, and for good reason. They are saddled with all sorts of regulations that most businesses are not, and have to worry about anything they say being construed as advice. Also, in their defense, Twitter was not marketed very well as a business tool in its early stages. Twitter is still seen by many as an egocentric medium where people are always posting about what they had for lunch or how great (or horrible) their date was last night.   By Jim Gibson - Publishing Partner, Online Media Today Clearly, most businesses realize they need to get moving on a social media campaign or risk being left behind. These days, pretty much everyone knows about Twitter, FaceBook and LinkedIn and most businesses have at least dipped their toe in the proverbial online marketing waters. But unfortunately for some, that’s where it all stops.   By Jim Gibson - Publishing Partner, Online Media Today Online Media Today’s next installment of our regular Top 10 List leads off with the best social media blogs we’ve discovered (and follow). Our list is in no particular order but we think you’ll agree the following blogs offer tremendous insight into the world of social media marketing. The folks who have made our Top 10 list of social media blogs have not compensated Online Media Today in any way – this is just a list of the blogs we feel offer great value to the reader.   By Jim Gibson - Publishing Partner, Online Media Today I recently wrote a blog post on the Top 10 Tips to Get the Most out of LinkedIn and have received some some great comments both here and on the LinkedIn Inbound Marketers Group. Although not a formal poll, most who have shared their thoughts believe building quality network connections (over quantity) is the most important consideration when developing a social media presence. In fact, I'll go as far as saying the same thing likely applies to Twitter and any other enterprise social networking platform used for business development. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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