 By Jim Gibson - Publishing Partner, Online Media Today
If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web. 4 Comments  By Jim Gibson - Publishing Partner, Online Media Today
We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. Online Resources for Business Owners 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today
Are you a business owner looking for great new ways to market your business online? Online Media Today has compiled a list of excellent resources that are sure to give your business that much needed push in the right direction. Maybe Marketing Yields Long Term ROI 12/18/2009
  By Jim Gibson - Publishing Partner, Online Media Today
Question: If a customer tells you that maybe they will buy, is that such a bad thing? Understandably, ebusiness owners continually preach the importance of conversions, or simply put, more yes’s, in its company’s online marketing campaigns; more importantly, CEOs focus specifically on the velocity of conversions and constantly pressure marketing heads to push for more sales in less time.   By Jim Gibson - Publishing Partner, Online Media Today
Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message - with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesDecember 2010 CategoriesAll  |
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