Don’t Confuse Twitter with the Lottery 04/07/2010
 By Jim Gibson – Publisher, Online Media Today Lately, I’ve been hearing a lot of grumbling from people who use Twitter who say that it’s a complete waste of time. With Twitter constantly in the news and so many people talking about it being the holy grail of social networking, it’s no wonder the immensely popular micro-blogging site has gained so much attention. Yet, you don’t have to look far to find a bevy of disenchanted Twitter users who claim the social networking site is not worth the bandwidth (both physical and mental) it consumes.  By Jim Gibson – Publisher, Online Media Today Being that I am an intense hockey fan, it only seemed fitting to take a page from my friends at NHL Home Ice (thanks Boomer!) and adapt their regular feature to the world of online marketing. Last week, I posted the first in a series of blog articles in what we hope will become a regular component of our blog - our “5 Burning Questions”. The article titled “Love Your Blog” naturally focused on blogging and was geared towards those new to blogging in general. I discussed the increased use of blogs for business and in asking the first of the 5 Burning Questions, “Why Blog?”, outlined what I feel are a few great reasons why it’s so important to get in the game now. This week, we’re going one step further and answering the next important question: Which Blog Platform Should I Use?  By Jim Gibson - Publisher, Online Media Today Imagine for a moment you are able to connect with millions of people – your customers, partners, employees and even the media. What if you were able to instantly tell your new audience something about your company, product or service they didn’t know? Or, what if you could listen to what people think about your business or more importantly, your advertising? Would that interest you? I bet the answer is a resounding yes! Does this sound too good to be true? Actually, it is true and it is a real possibility for those who have adopted blogs as a way to communicate with audiences around the world.  By Jim Gibson - Publishing Partner, Online Media Today If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web.  By Jim Gibson - Publishing Partner, Online Media Today For most bloggers, especially those new to the blogosphere, coming up with ideas to write about on a regular basis can be a big challenge. We’ve all faced it at one time or another: The equivalent to traditional writers block, trying to figure out what to say stymies many and unfortunately leads to a lot of us to completely abandoning our beloved blogs.  By Jim Gibson - Publishing Partner, Online Media Today We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. Online Resources for Business Owners 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today Are you a business owner looking for great new ways to market your business online? Online Media Today has compiled a list of excellent resources that are sure to give your business that much needed push in the right direction. OMT's Top 10 Social Media Books 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today “The List”, Online Media Today’s regular installment of our Top 10’s in online marketing takes a turn and focuses on the best social media books we’ve discovered (and read). Our list is in no particular order but we think you’ll agree the following books offer tremendous insight into the world of social media marketing. NOTE: Although many of these books include a wide variety of general marketing information, they were selected on the basis of social media expertise. Future Lists may include some of these books as they also cover a wide spectrum of online marketing education.   By Jim Gibson - Publishing Partner, Online Media Today Clearly, most businesses realize they need to get moving on a social media campaign or risk being left behind. These days, pretty much everyone knows about Twitter, FaceBook and LinkedIn and most businesses have at least dipped their toe in the proverbial online marketing waters. But unfortunately for some, that’s where it all stops.   By Jim Gibson - Publishing Partner, Online Media Today Online Media Today’s next installment of our regular Top 10 List leads off with the best social media blogs we’ve discovered (and follow). Our list is in no particular order but we think you’ll agree the following blogs offer tremendous insight into the world of social media marketing. The folks who have made our Top 10 list of social media blogs have not compensated Online Media Today in any way – this is just a list of the blogs we feel offer great value to the reader. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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