 By Jim Gibson - Online Media Today It's a safe bet that most business owners are thinking about how to upgrade their web presence in 2011. From SEO to Search Marketing and Social Media, overall web presence management is generally at the top of the list for most business owners New Years Resolutions. So it's no surprise that the web design community is abuzz about all the great enhancement technology available to website owners. But at the very top of the list should be the one thing that defines the single biggest trend in how consumers are accessing data online.  Mobile Web Design! In a recent article Published by Mashable, founder and Chief Editor of Six Revisions, Jacob Gube outlines what he thinks are the top trends in web design for 2011. Amazingly, mobile web design for most businesses is still a distant thought but what's more incredible, is this comes in the wake of recent news that mobile access to local search comprises 30% of all searches from handheld devices - and growing! This is truly very big news that most business owners really need to consider when prioritizing your web presence initiatives for 2011. Put mobile web presence on the top of your list and help your customers find a more rewarding (and user friendly) experience when engaging with your brand online. As a business owner or a web designer, what do you think are the top priorities for web presence in 2011? I would love to hear your thoughts.. :)  Jim Gibson is a certified search engine marketing professional and serial entrepreneur. In addition to teaching Internet Marketing for Online Media Today, Jim is a Digital Marketing Consultant for ReachLocal, Inc. ReachLocal (Nasdaq:RLOC) is an industry leading full service digital marketing firm that helps small - medium sized businesses acquire, maintain and retain customers via the Internet. 2 Comments A Tip For Google 10/20/2010
 By Jim Gibson – Online Media Today
Some who read this may be saying about now, "what crazy person has the audacity to title a blog post "A Tip for Google?". You're probably saying "c'mon man.. what possibly can you have to say that Google might take seriously - or for that matter, need? Well, I think I do have an idea that might help improve Google's (or Yahoo/Bing) search experience - for both consumers and business owners. Allow me to explain. Don’t Confuse Twitter with the Lottery 04/07/2010
 By Jim Gibson – Online Media Today
Lately, I’ve been hearing a lot of grumbling from people who use Twitter who say that it’s a complete waste of time. With Twitter constantly in the news and so many people talking about it being the holy grail of social networking, it’s no wonder the immensely popular micro-blogging site has gained so much attention. Yet, you don’t have to look far to find a bevy of disenchanted Twitter users who claim the social networking site is not worth the bandwidth (both physical and mental) it consumes.  By Jim Gibson – Online Media Today
Being that I am an intense hockey fan, it only seemed fitting to take a page from my friends at NHL Home Ice (thanks Boomer!) and adapt their regular feature to the world of online marketing. Last week, I posted the first in a series of blog articles in what we hope will become a regular component of our blog - our “5 Burning Questions”. The article titled “Love Your Blog” naturally focused on blogging and was geared towards those new to blogging in general. I discussed the increased use of blogs for business and in asking the first of the 5 Burning Questions, “Why Blog?”, outlined what I feel are a few great reasons why it’s so important to get in the game now. This week, we’re going one step further and answering the next important question: Which Blog Platform Should I Use?  By Jim Gibson - Publisher, Online Media Today
Imagine for a moment you are able to connect with millions of people – your customers, partners, employees and even the media. What if you were able to instantly tell your new audience something about your company, product or service they didn’t know? Or, what if you could listen to what people think about your business or more importantly, your advertising? Would that interest you? I bet the answer is a resounding yes! Does this sound too good to be true? Actually, it is true and it is a real possibility for those who have adopted blogs as a way to communicate with audiences around the world.  By Jim Gibson - Publishing Partner, Online Media Today
If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web.  By Jim Gibson - Publishing Partner, Online Media Today
For most bloggers, especially those new to the blogosphere, coming up with ideas to write about on a regular basis can be a big challenge. We’ve all faced it at one time or another: The equivalent to traditional writers block, trying to figure out what to say stymies many and unfortunately leads to a lot of us to completely abandoning our beloved blogs.  By Jim Gibson - Publishing Partner, Online Media Today
We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. Online Resources for Business Owners 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today
Are you a business owner looking for great new ways to market your business online? Online Media Today has compiled a list of excellent resources that are sure to give your business that much needed push in the right direction. OMT's Top 10 Social Media Books 02/08/2010
  By Jim Gibson - Publishing Partner, Online Media Today
“The List”, Online Media Today’s regular installment of our Top 10’s in online marketing takes a turn and focuses on the best social media books we’ve discovered (and read). Our list is in no particular order but we think you’ll agree the following books offer tremendous insight into the world of social media marketing. NOTE: Although many of these books include a wide variety of general marketing information, they were selected on the basis of social media expertise. Future Lists may include some of these books as they also cover a wide spectrum of online marketing education. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesDecember 2010 CategoriesAll  |
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