Overcoming Social Media Objections 02/16/2010
  By Bonnie Buol Ruszczyk Many business people are suddenly starting to show some interest in the phenomenon that is social media, much to the thrill of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. This article highlights a few of the most common ones.   By Paul Rosenfeld Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business.  When the Pope is on Twitter... 02/04/2010
  By Bonnie Buol Ruszczyk My client base consists primarily of attorneys and accountants. This is not an early adopter group of most new technology, and for good reason. They are saddled with all sorts of regulations that most businesses are not, and have to worry about anything they say being construed as advice. Also, in their defense, Twitter was not marketed very well as a business tool in its early stages. Twitter is still seen by many as an egocentric medium where people are always posting about what they had for lunch or how great (or horrible) their date was last night. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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