![]() By Jim Gibson – Publisher, Online Media Today Being that I am an intense hockey fan, it only seemed fitting to take a page from my friends at NHL Home Ice (thanks Boomer!) and adapt their regular feature to the world of online marketing. Last week, I posted the first in a series of blog articles in what we hope will become a regular component of our blog - our “5 Burning Questions”. The article titled “Love Your Blog” naturally focused on blogging and was geared towards those new to blogging in general. I discussed the increased use of blogs for business and in asking the first of the 5 Burning Questions, “Why Blog?”, outlined what I feel are a few great reasons why it’s so important to get in the game now. This week, we’re going one step further and answering the next important question: Which Blog Platform Should I Use? ![]() By Jim Gibson - Publisher, Online Media Today Imagine for a moment you are able to connect with millions of people – your customers, partners, employees and even the media. What if you were able to instantly tell your new audience something about your company, product or service they didn’t know? Or, what if you could listen to what people think about your business or more importantly, your advertising? Would that interest you? I bet the answer is a resounding yes! Does this sound too good to be true? Actually, it is true and it is a real possibility for those who have adopted blogs as a way to communicate with audiences around the world. ![]() By Jim Gibson - Publishing Partner, Online Media Today For most bloggers, especially those new to the blogosphere, coming up with ideas to write about on a regular basis can be a big challenge. We’ve all faced it at one time or another: The equivalent to traditional writers block, trying to figure out what to say stymies many and unfortunately leads to a lot of us to completely abandoning our beloved blogs. |




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