 By Jim Gibson - Online Media Today It's a safe bet that most business owners are thinking about how to upgrade their web presence in 2011. From SEO to Search Marketing and Social Media, overall web presence management is generally at the top of the list for most business owners New Years Resolutions. So it's no surprise that the web design community is abuzz about all the great enhancement technology available to website owners. But at the very top of the list should be the one thing that defines the single biggest trend in how consumers are accessing data online.  Mobile Web Design! In a recent article Published by Mashable, founder and Chief Editor of Six Revisions, Jacob Gube outlines what he thinks are the top trends in web design for 2011. Amazingly, mobile web design for most businesses is still a distant thought but what's more incredible, is this comes in the wake of recent news that mobile access to local search comprises 30% of all searches from handheld devices - and growing! This is truly very big news that most business owners really need to consider when prioritizing your web presence initiatives for 2011. Put mobile web presence on the top of your list and help your customers find a more rewarding (and user friendly) experience when engaging with your brand online. As a business owner or a web designer, what do you think are the top priorities for web presence in 2011? I would love to hear your thoughts.. :)  Jim Gibson is a certified search engine marketing professional and serial entrepreneur. In addition to teaching Internet Marketing for Online Media Today, Jim is a Digital Marketing Consultant for ReachLocal, Inc. ReachLocal (Nasdaq:RLOC) is an industry leading full service digital marketing firm that helps small - medium sized businesses acquire, maintain and retain customers via the Internet. 2 Comments Watch our Live Workshop on Video 11/20/2010
 By Michael Gier – Online Media Today If you missed our last workshop in November 2010, I have good news for you; we filmed it. Watch the Full Video Presentation. We were privileged to have Morgan Stanley Smith Barney sponsor this event. Web Presence Consultant, Jim Gibson, talks to local business owners about the difference between SEO and PPC. In this two part video presentation, Jim puts SEO and PPC into proper perspective and gives business owners a better understanding of how each marketing strategy works to drive online visibility and generate more sales. Michael Gier, a video consultant and video producer with Silver Dove Productions, discusses the importance of using video as a marketing strategy, as well as, how to properly optimize and distribute your video's. A Tip For Google 10/20/2010
 By Jim Gibson – Online Media Today
Some who read this may be saying about now, "what crazy person has the audacity to title a blog post "A Tip for Google?". You're probably saying "c'mon man.. what possibly can you have to say that Google might take seriously - or for that matter, need? Well, I think I do have an idea that might help improve Google's (or Yahoo/Bing) search experience - for both consumers and business owners. Allow me to explain.  By Jim Gibson – Online Media Today
As a part of Online Media Today’s continuing effort to share valuable internet marketing education with business owners, while, at the same time, allowing our readers to gain a little more insight into the personalities of professionals in our industry, we are pleased to introduce internet marketing expert, Zeke Camusio.  By Pauline Monot – Online Media Today After reading my previous article summarizing the 5 reasons why you shouldn’t be afraid of becoming a new Twitter user, I hope you’ve made up your mind to start tweeting. Yet, even after reading my last post, some of you might ask how you should proceed. Well, there are simple steps to follow. The most important things to remember when reviewing each of these First Steps to Using Twitter is to always think like you would have when developing new face-to-face relationships. Below are the steps I recommend following when starting on Twitter:
 By Jim Gibson - Online Media Today Rich Mbariket is the founder of Webseriesnetwork.com, a site that keeps visitors fully immersed and informed of current events in the emerging web series video culture. According to Mbariket, the site is the most frequently updated web series news site in the world. Mbariket uses video and social media extensively and blogs daily (and often many times within each day) in order to keep the site fresh with content for his viewers who thirst for the latest scoop in web series TV.  The Fastest Growing Site Devoted to Web Series TV  By Jim Gibson – Online Media Today
To people who are already familiar with us, Online Media Today is known for our dedication to local business owners everywhere. As our mission states, we are focused on providing internet marketing education to local business owners in unique and highly personalized ways. From our digital magazine to our area live workshops, OMT delivers actionable advice for companies looking to increase their visibility online. Don’t Confuse Twitter with the Lottery 04/07/2010
 By Jim Gibson – Online Media Today
Lately, I’ve been hearing a lot of grumbling from people who use Twitter who say that it’s a complete waste of time. With Twitter constantly in the news and so many people talking about it being the holy grail of social networking, it’s no wonder the immensely popular micro-blogging site has gained so much attention. Yet, you don’t have to look far to find a bevy of disenchanted Twitter users who claim the social networking site is not worth the bandwidth (both physical and mental) it consumes.  By Pauline Monot - Online Media Today
Launched in July 2006, Twitter is now one of the trendiest social media sites, with around 75 million users according to Computer World. You may still not be one of them, but for sure, you’ve no doubt heard experts discuss the benefits you can take from Twitter to help market your business online. Maybe you are afraid of taking the plunge when everybody around you seems already familiar with it. Well, you shouldn’t be and here’s why.  By Jim Gibson – Online Media Today
Being that I am an intense hockey fan, it only seemed fitting to take a page from my friends at NHL Home Ice (thanks Boomer!) and adapt their regular feature to the world of online marketing. Last week, I posted the first in a series of blog articles in what we hope will become a regular component of our blog - our “5 Burning Questions”. The article titled “Love Your Blog” naturally focused on blogging and was geared towards those new to blogging in general. I discussed the increased use of blogs for business and in asking the first of the 5 Burning Questions, “Why Blog?”, outlined what I feel are a few great reasons why it’s so important to get in the game now. This week, we’re going one step further and answering the next important question: Which Blog Platform Should I Use? |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesDecember 2010 CategoriesAll  |
RSS Feed