  By Jim Gibson - Publishing Partner, Online Media Today I recently wrote a blog post on the Top 10 Tips to Get the Most out of LinkedIn and have received some some great comments both here and on the LinkedIn Inbound Marketers Group. Although not a formal poll, most who have shared their thoughts believe building quality network connections (over quantity) is the most important consideration when developing a social media presence. In fact, I'll go as far as saying the same thing likely applies to Twitter and any other enterprise social networking platform used for business development. Maybe Marketing Yields Long Term ROI 12/18/2009
  By Jim Gibson - Publishing Partner, Online Media Today Question: If a customer tells you that maybe they will buy, is that such a bad thing? Understandably, ebusiness owners continually preach the importance of conversions, or simply put, more yes’s, in its company’s online marketing campaigns; more importantly, CEOs focus specifically on the velocity of conversions and constantly pressure marketing heads to push for more sales in less time.   By Jim Gibson - Publishing Partner, Online Media Today Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Historically, companies have used traditional media to advertise in a uni-directional way. It used to be all about broadcasting a message - with feedback loops tied chiefly to the ultimate purchase of a company’s product – or worse, no purchase at all. 10 Tips to Get the Most out of LinkedIn 12/18/2009
  By Jim Gibson - Publishing Partner, Online Media Today "The List", Online Media Today's Top 10's debuts today with our Top 10 Tips for using LinkedIn. Ten Tips When Using LinkedIn! LinkedIn Tip #1: Have a Plan Decide what you want to accomplish before you start. LinkedIn, like other business oriented social networking sites, offer a number of ways to generate the results you are after. Want to present your company? Looking for a job? Network with like-minded professionals? Need an answer? Want to establish yourself as a thought leader in your space? Each of these approaches present excellent opportunities to leverage professional online networks but make sure your plan is solid before you start. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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