 By Jim Gibson – Publisher, Online Media Today Being that I am an intense hockey fan, it only seemed fitting to take a page from my friends at NHL Home Ice (thanks Boomer!) and adapt their regular feature to the world of online marketing. Last week, I posted the first in a series of blog articles in what we hope will become a regular component of our blog - our “5 Burning Questions”. The article titled “Love Your Blog” naturally focused on blogging and was geared towards those new to blogging in general. I discussed the increased use of blogs for business and in asking the first of the 5 Burning Questions, “Why Blog?”, outlined what I feel are a few great reasons why it’s so important to get in the game now. This week, we’re going one step further and answering the next important question: Which Blog Platform Should I Use?  By Pauline Monot – Content Manager, Online Media Today As I outlined in my last blog post “An Introduction on the Use of Hashtags on Twitter”, hashtags are becoming more and more popular on Twitter. Indeed, they prove to be powerful tools to keep abreast of what is being said in particular communities and also to extend your reach on Twitter. Any business owner, even those with limited online visibility, can leverage hashtags to improve communications with followers and even help to promote their brand. Keep An Eye On Your Competition! 03/25/2010
 By Michael Gier - Publisher, Online Media Today One thing I love to do with any business I own is keep an eye on what my competition is doing. I do this because I want to know what they are offering or changes they are making or new programs they are implementing that could take business away from me.  By Jim Gibson - Publisher, Online Media Today Imagine for a moment you are able to connect with millions of people – your customers, partners, employees and even the media. What if you were able to instantly tell your new audience something about your company, product or service they didn’t know? Or, what if you could listen to what people think about your business or more importantly, your advertising? Would that interest you? I bet the answer is a resounding yes! Does this sound too good to be true? Actually, it is true and it is a real possibility for those who have adopted blogs as a way to communicate with audiences around the world.  By Pauline Monot – Online Media Today, Staff Writer If you are a Twitter user, there’s little doubt that you’ve noticed hashtags (the "#" sign in front of users Tweets). But do you know what they mean, what they are used for and also how powerful can hashtags be? What is a hashtag?  By Jim Gibson - Publishing Partner, Online Media Today If you’ve been reading a lot of online marketing blogs, you’ve no doubt heard many espouse the benefits of generating lots of content to help bolster your SEO efforts. The phrase “Content is King!” is being discussed as the cornerstone of any online marketing effort but the reality is content, in and of itself, will not guarantee success in your internet marketing endeavors. Rather, marketers should place more emphasis in the context and value of your content to ensure your message resonates with established audiences across the web.  By Jim Gibson - Publishing Partner, Online Media Today For most bloggers, especially those new to the blogosphere, coming up with ideas to write about on a regular basis can be a big challenge. We’ve all faced it at one time or another: The equivalent to traditional writers block, trying to figure out what to say stymies many and unfortunately leads to a lot of us to completely abandoning our beloved blogs.  By Jim Gibson - Publishing Partner, Online Media Today We here at Online Media Today are constantly searching for unique ways to use the internet, more specifically, social media to build relationships with our readers as well as those who want to gather in more intimate settings to learn, share and network with folks who love everything about online marketing. Enter Meetup.com. |  About our BlogThe Online Media Today Blog aims to deliver informative and educational content on a wide range of topics covering the online marketing industry. Our blog features articles written by OMT's Publishers and it's staff as well as from our network of regular contributors from the world of online marketing. ArchivesApril 2010 CategoriesAll  |
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